Privacy Policy

At Lidi Technologies Ltd, we are fully committed to safeguarding the privacy and security of your personal information. This Privacy Policy is specifically designed to comply with the legal requirements of the United Kingdom (UK) and the European Union (EU) to provide you with a clear understanding of how we collect, use, and protect your data when you visit our website, liditech.co.uk, or interact with our services. By accessing or using our website, you expressly consent to the practices outlined in this policy.

Information We Collect

We may collect personal information from you when you voluntarily provide it to us, such as when you fill out forms, subscribe to our newsletter, or communicate with us via email. This personal information may include your name, email address, contact details, and any other information you choose to provide. We collect this information solely to provide and improve our services, as well as enhancing your experience on our website.

In addition, we automatically collect non-personal information, including technical details such as your IP address, browser type, device information, and website usage data. This information is gathered using cookies and similar technologies and helps us analyze trends, administer our website, track user interactions, and gather demographic information to better understand our audience.

Use of Information

We use the information we collect for legitimate business purposes, including:

1. Providing and Improving Services: We use your personal information to deliver the services you requested, respond to your inquiries, and enhance the functionality and user experience of our website. This enables us to ensure that our services meet your expectations and deliver the highest level of satisfaction.

2. Communication: We may use your contact details to send you important updates, newsletters, promotional materials, and other relevant information related to our services. You have the option to unsubscribe from these communications at any time, and we respect your preferences regarding marketing communications.

3. Personalization: We may use your information to personalize your experience on our website, such as displaying customized content, recommending relevant products or services, and providing targeted advertisements. This enables us to tailor our offerings to your specific interests and preferences.

4. Analytics and Performance: We utilize non-personal information, such as website usage data and analytics, to analyze trends, monitor the effectiveness of our marketing efforts, and improve the functionality and performance of our website. This allows us to continually enhance our services and ensure they meet the needs of our users.

Data Security

We understand the importance of data security and employ appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security measures include encryption, firewalls, secure socket layers (SSL), regular security audits, and restricted access to personal data. While we strive to maintain the highest level of security, it is important to note that no data transmission or storage method can guarantee complete security. We encourage you to take precautions to protect your personal information and exercise caution when sharing it online.

Third-Party Disclosure

We may share your personal information with trusted third-party service providers, business partners, or affiliates who assist us in delivering our services, operating our website, or conducting business activities. These parties are contractually obligated to maintain the confidentiality and security of your data and are bound by our instructions regarding the use of your personal information. We do not sell, trade, or otherwise transfer your personal information to outside parties without your explicit consent, except as required by law or if necessary to protect our rights, property, or safety.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your personal information is no longer required, we securely dispose of it by applicable laws and regulations.

Your Rights

As an individual in the UK or the EU, you have certain rights regarding your personal information under the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR). These rights include the right to access, update, correct, or delete the information we hold about you. You also have the right to object to or restrict the processing of your data and the right to data portability. If you wish to exercise any of these rights or have any inquiries regarding your personal information, please contact us using the contact details provided below.

Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, and legal requirements, or to enhance transparency. We encourage you to review this policy periodically to stay informed about how we protect your privacy and understand your rights under this policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, or if you need assistance with exercising your rights, please contact us at privacy@liditech.co.uk

We are committed to addressing your inquiries promptly and responsibly.

Effective Date: 07.07.2023
Lidi Technologies Ltd.